Will the Penguin Damage or Hurt?
Google lately launched information about the newest in a sequence of junk battling criteria up-dates that the look for massive has applied since 2012 under the ‘Penguin’ name. This time they have marked the upgrade as Penguin 2.1. As with all Penguin criteria up-dates, many incoming promoters are frantically verifying their web page positions right now to discover out if they have been hit with any charges from this new upgrade.
According to Google’s head of web junk, Matt Cutts, about 1% of all queries will be affected by the Penguin 2.1 update, which is quite a bit more than with past minimal Penguin update. So will it effect search results of your site?
What’s Penguin all About Again?
Penguin was presented as a part of Google’s look for criteria that tries to discover sites that are position well in search engines look for because of spam link-building methods. If Penguin recognizes your web page as using spam methods for enhancing positions, you will get punished and your look for engine outcomes positioning positions will fall, possibly by a lot.
Being hit by Penguin can be terrible for your web page, especially if you depend intensely on look for traffic for lead generation.
What to do if Your Website Was Hit?
If your statistics show that your web page positions have considerably decreased since Oct 5th, you might have been punished by the Penguin 2.1 upgrade. If this is the case, you want to act fast. Get rid of any bad back-links using Google’s Disavow device, or other weblink trimming methods. For the long run, move away from concentrating too much on producing back-links. Instead you should create top quality material and provide an excellent consumer encounter. This will help with normally gaining hyperlinks to your website.
Even after eliminating spam hyperlinks you still might not see your website restore from a Penguin hit though. In the past we’ve often seen that sites that are hit by Penguin don’t restore after cleaning up their act until the next Penguin upgrade.
So what Penguin 2.1 means to incoming promoters is that Bing is not done battling web junk just yet. Concentrate on making a top quality website, with excellent material and an similarly excellent consumer encounter and your possibilities to succeed in the long run incoming marketing game will considerably increase.
